The future of shopping is about curation, not contributing to the noise. VIOLET GREY is built on the belief that customers want to feel confident in their purchase decisions. We serve our customers with best-in-class inspiration, education, and product recommendations. We never compromise on our distinct editorial integrity. We are committed to garnering customer trust with everything we do.We are a business in which best-in-class permeates all aspects of our company. We measure our success by the quality of our team.
VIOLET GREY
OUR MISSION
OUR MISSION
WHAT IS THE
VIOLET CODE?
WHAT IS THE
VIOLET CODE?
VIOLET CODE
DISCOVERED
All products we sell are recommended by our community of beauty experts, who use them on set, on the red carpet, and on their own vanities.
VIOLET CODE
TESTED
Each product we carry is vetted in Hollywood for performance, packaging, and payoff by our editors, artists, beauty experts, and influencers. With the demands of red carpet interviews, high-definition film, and constant paparazzi presence, if products can make it here, they can make it anywhere.
VIOLET CODE
APPROVED
At least 70 percent of testers deem the product a beauty essential—that is, a hero worthy of our kit and yours. Approved products then assume their rightful place on the shelves of VIOLET GREY as part of our curation—all available to purchase for your own cosmetic wardrobe.
