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The Violet Files

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Components Variations

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EIGHTH DAY’S EYE RENEWAL CREAM Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here Text to have multiple lines here

In honor of International Women’s Day, we have taken a few moments to ask some of our favorite female founders a few of our most pressing questions. Our newest VIOLET GREY exclusive, this ultra-luxe eye cream harnesses the power of Peptide-Rich Plasma® and snake venom peptide to combat dark circles and puffiness and relax fine lines.

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VYRAO’S INCENSE ADDING

An ultra-hip take on a classic college staple, these chic little sticks will infuse your home with vibrational goodness.

Shop Now
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EIGHTH DAY’S EYE RENEWAL CREAM

In honor of International Women’s Day, we have taken a few moments to ask some of our favorite female founders a few of our most pressing questions. Our newest VIOLET GREY exclusive, this ultra-luxe eye cream harnesses the power of Peptide-Rich Plasma® and snake venom peptide to combat dark circles and puffiness and relax fine lines.

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VYRAO’S INCENSE

An ultra-hip take on a classic college staple, these chic little sticks will infuse your home with vibrational goodness.

alt

EIGHTH DAY’S EYE RENEWAL CREAM

In honor of International Women’s Day, we have taken a few moments to ask some of our favorite female founders a few of our most pressing questions. Our newest VIOLET GREY exclusive, this ultra-luxe eye cream harnesses the power of Peptide-Rich Plasma® and snake venom peptide to combat dark circles and puffiness and relax fine lines.

Shop Now
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VYRAO’S INCENSE

An ultra-hip take on a classic college staple, these chic little sticks will infuse your home with vibrational goodness.

Shop Now
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EIGHTH DAY’S EYE RENEWAL CREAM

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An ultra-hip take on a classic college staple, these chic little sticks will infuse your home with vibrational goodness.

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  • 01

    Jamie Lee Curtis: What turns you on?

    Emma Roberts: A good sense of humor, especially while traveling.

  • 02

    J.L.C.: What turns you off?

    E.R.: Bad listeners.

  • 03

    J.L.C.: Which of your senses is strongest?

    E.R.: Touch.

  • 04

    J.L.C.: What is your best quality?

    E.R.: I'm never late.

  • 05

    J.L.C.: What is your worst quality?

    E.R.: Over-explaining.

  • 06

    J.L.C.: HOW DID YOU COME BY THE NAME APRIL? WHOSE DECISION WAS IT AND WHAT WAS THE MOTIVATION?

    E.R.: All credit for my name goes to my parents! My mom loves the name April and my dad has a sister named April, so it was already decided. Then I was born in April so it was a no-brainer.

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  • 01

    Jamie Lee Curtis: What turns you on?

    Emma Roberts: A good sense of humor, especially while traveling.

  • 02

    J.L.C.: What turns you off?

    E.R.: Bad listeners.

  • 03

    J.L.C.: HOW DID YOU COME BY THE NAME APRIL? WHOSE DECISION WAS IT AND WHAT WAS THE MOTIVATION?
     

    E.R.: All credit for my name goes to my parents! My mom loves the name April and my dad has a sister named April, so it was already decided. Then I was born in April so it was a no-brainer.

  • 04

    J.L.C.: What is your best quality?

    E.R.: I'm never late.

  • 05

    J.L.C.: What is your worst quality?

    E.R.: Over-explaining.

  • 06

    J.L.C.: Which of your senses is strongest?

    E.R.: Touch.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ligula lacus, tincidunt elementum sapien ac, gravida auctor massa. Vestibulum ullamcorper ipsum in erat aliquam eleifend. Aenean et interdum nunc. Cras lacinia dui nec magna scelerisque pulvinar.

  • 01

    Jamie Lee Curtis: What turns you on?

    Emma Roberts: A good sense of humor, especially while traveling.

  • 02

    J.L.C.: What turns you off?

    E.R.: Bad listeners.

  • 03

    J.L.C.: Which of your senses is strongest?

    E.R.: Touch.

  • 04

    J.L.C.: What is your best quality?

    E.R.: I'm never late.

  • 05

    J.L.C.: What is your worst quality?

    E.R.: Over-explaining.

  • 06

    J.L.C.: HOW DID YOU COME BY THE NAME APRIL? WHOSE DECISION WAS IT AND WHAT WAS THE MOTIVATION?
     

    E.R.: All credit for my name goes to my parents! My mom loves the name April and my dad has a sister named April, so it was already decided. Then I was born in April so it was a no-brainer.

alt

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ligula lacus, tincidunt elementum sapien ac, gravida auctor massa. Vestibulum ullamcorper ipsum in erat aliquam eleifend. Aenean et interdum nunc. Cras lacinia dui nec magna scelerisque pulvinar.

SHOP HER BAG
APRIL MCDANIEL

VIOLET GREY editors keep THE BAG of this model, CEO and entreperneur chock full of products that work on her sensitive skin, sans irritation

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SHOP HER BAG
APRIL MCDANIEL

VIOLET GREY editors keep THE BAG of this model, CEO and entreperneur chock full of products that work on her sensitive skin, sans irritation

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VIOLET GREY editors keep THE BAG of this model, CEO and entreperneur chock full of products that work on her sensitive skin, sans irritation

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Media With Credits

Media with credits test. Product test setup with hover on image and CTA.

Shop Nowalt
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. 

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ligula lacus, tincidunt elementum sapien ac, gravida auctor massa. Vestibulum ullamcorper ipsum in erat aliquam eleifend. Aenean et interdum nunc. Cras lacinia dui nec magna scelerisque pulvinar.

I just want to EARN enough money to buy my FAMILY a house. And MAYBE, just maybe, 
BUILD something that will BE here for my KIDS to run one day.

Kristen Noel Crawley

I just want to EARN enough money to buy my FAMILY a house. And MAYBE, just maybe, 
BUILD something that will BE here for my KIDS to run one day.

Kristen Noel Crawley

I just want to EARN enough money to buy my FAMILY a house. And MAYBE, just maybe, 
BUILD something that will BE here for my KIDS to run one day.

Kristen Noel Crawley

Credits

  • Interviewer:Jamie Lee Curtis
  • PHOTOGRAPHER:Naj Jamaï
  • Subject:Emma Roberts
  • creative:Cassandra Grey
  • Makeup:Kara Yoshimoto Bua
  • Hair:Adir Abergel
  • Wardrobe:Jill Jacobs
  • Nails:Jolene Brodeur
  • art director:Vicen Akina
  • Production:Gianna Santos

Credits

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